What is Brand?
Brand.Many people talk about Brand.what is exactly the meaning of Brand? I think every person has a different view about that. Here i found collected definition of Brand in easy understanding words which originally posted by Derrick Daye, The Blake Project. Please take a look 
A Brand is:
• Names or symbols that identify the unique source of a product or service
• The personification of an organization, product or service
• The source of a promise to the customer
• A trust mark
• A single concept or idea imbedded in the mind of the customer
• A set of associations that enhance or detract from the related product or service
• The source of customer loyalty
• That which allows one to charge a price premium for an otherwise generic product or service
• A unique value proposition
• The source of emotional connections with customers
• The primary source of customer ‘goodwill’
• That which should drive the design of the ‘total customer experience’
And for me, to easy understand Brand, I only remember this three word description: Brand is Promises
Are we missing your definition? Please share.
