The Power of Brand = The Power of Consistency
Why Coke is more famous than Pepsi? Not just famous, but also Coke brand value is higher than Pepsi.Why?Is it because the Coke taste better than Pepsi? no,i don’t think so. In many test which both of them drinked without labeled on it , more people choose Pepsi rather than Coke. So how it could be? maybe this picture can explain
well, i guess you understand the reason. So, if you have a bussiness or company, please beware of your logo consistency 
